Honor Color Report
Brochure, Social Media, Branding
BRIEF
In May 2019, the smartphone brand Honor announced the launch of the Honor 20 series of phones. There were three models of the Honor 20 series: the Pro, the regular, and the Lite. Brought in as a lead designer by the internal design team at BCW, the global communications agency, we were given the brief to generate a promotional campaign to highlight the new features of the three models.
MY ROLE
The campaign centred on the HONOR 20 Color Report, an investigative report into how color impacts behaviour and mood, to launch the Honor 20 series and showcase the cutting-edge technology of the new HONOR 20 Series professional camera. My role was to take the initial concept of the colour report to final production, designing the look and feel, organising the content of the report and producing social media posts which highlighted statistics from the report.
